Capturing The Friedmans essays

Capturing The Friedmans essays Given that most filmmakers act as representatives of those they film or the institution sponsoring them rather than as community members, tensions often arise between the filmmakers desire to make a compelling film and the individuals desire to have their social rights personal dignity respected (Nichols, 2001, p.11). Nichols believes that ethics becomes the measure of the ways in which negotiations about the nature of the relations and considerations between filmmaker and subject impact on the three-way relationship between filmmaker, subject and viewer (Nichols, 2001). I agree with Nichols comments that all documentaries of any mode must make ethical considerations and that tensions surrounding these are articulated very differently across the various modes of documentary that are outlined in Nichols taxonomy, changing the power play that is present between filmmaker, subject and viewer. I have chosen the observational film Dont Look Back (1967) and the interactive film Capturing the Friedmans (2003). By outlining examples from the film in accordance with Bill Nichols taxonomy of documentary modes, I endeavour to provide evidence that the different formal and stylistic choices in documentary filmmaking manifest different ethical choices in the three-way relationship. The chosen films not only present starkly different modes, stylistic choices, content, structure, pace, aesthetics, culture, dynamics, historical eras, results, purpose and so on, they both involve entirely different subjects. Bob Dylan is the subject of Dont look back. D.A Pennebaker directed the film in 1965 during a 2-week music tour. The film has been referred to as a promotional rockementary, in that it is presented like a travelogue of an infamous, influential musician and world identity on tour throughout England. Capturing the Friedmans however, is an interactive docum...

Words That Begin with Q

Words That Begin with Q Words That Begin with Q Words That Begin with Q By Maeve Maddox Although Scrabble resources list hundreds of â€Å"English words† beginning with the letter q, there are only about 80 (not counting inflections) that most people are likely to encounter in their reading. I’ll categorize them according to â€Å"Basic Vocabulary,† â€Å"General Vocabulary,† and â€Å"Advanced Vocabulary.† Note: In English orthography, q is usually followed by the letter u. The conventional pronunciation of qu is [kw]. In a few words, qu is pronounced [k]; I’ll note them. Basic Vocabulary quail quaint Quaker qualify quality quantity quarrel quarry quart quartet quartz queen queer query quest question queue [kju] quiche [keesh] quick quiet quilt quintet quip quit quite quiz quota quote quotient General Vocabulary quack quaff quagmire quake qualm quandary quantum quark quash quasi quaver quay [kee] quell quench queasy quibble quicken quid quieten quill quince quirk quirt quiver quixotic Quixote (Standard American pronunciation of Quixote: [kee-HOH-tee]; Standard British pronunciation: [KWIK-sit]) quorum quoth Advanced Vocabulary quaestor quahog (also spelled quohog; some speakers pronounce the qu as [k]) quai [kay] (this is the word for the quays in Paris) quartile quean quern quiddity Quietism quietude quietus quiff quire quoin [KOYN] quoit [koit] and [kwoit] quondam Related post: Q in English Words Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:20 Types and Forms of HumorDisappointed + Preposition40 Synonyms for Praise

Louis Vuitton Assignment Example | Topics and Well Written Essays - 1000 words

Louis Vuitton - Assignment Example 1). This love is not about to die anytime soon, as the corporation is still making sales and profits in the region. Louis Vuitton’s success in the Japanese market In the world, Japan is considered as being the most concentrated source of revenue, especially when it comes to luxury goods. In some cases, it has been mentioned as the market paradise for luxury brands. In Japan, the success of Louis Vuitton became possible as a result of the region’s consumer behaviour. As a result of the group-oriented culture, countless Japanese folks feel the need to possess luxury brands. This can be considered as a way for them to make a fashion statement (Feroul & Paul 2010, p. 6). Fashion consciousness among people in the region, especially women, seemed like a way of social expression that could not be matched by any city that was considered developed, for example; New York or Paris. The social and cultural consistency in Japan assisted the multinational corporation to explain the a ttachment people in Japan have to luxury brands. In Japan, looks are highly important especially among the middle class, which means that most of the people involved in the purchase of products always go for quality and sophistication (Feroul & Paul 2010, p. 8). ... Opportunities and challenges faced in Japan There are opportunities that arise with the market in Japan. One of the most crucial opportunities would be the mergers of different corporations/brands/people that are already well-known in different regions in Japan (Feroul & Paul 2010, p. 11). In doing so, the corporation may likely venture into different territory in terms of products, which enable it to make more money. One of the major challenges that the multinational corporation faces is its overdependence of the Japanese market. Relying too much on the Japanese market makes the corporation forget about other markets that are already familiar with their products, for example; America, and emerging markets such as India. Also, counterfeiting is a challenge for almost every luxury brand present in the world. For Louis Vuitton, the fashion label was synonymous with status. This means that only a few people get to be part of the luxury experience. Counterfeiting makes this impossible fo r the corporation (Feroul & Paul 2010, p. 12). Specifics of the Japanese fashion luxury market Japan represents the largest and most sought after market for luxury brands. Louis Vuitton, a brand synonymous with style and a lavish repertoire, claims to have its biggest share in the region as compared to any other region. The affordability of most of the brands is a factor in the Japanese market that plays a tremendous role in its growth. It is imperative that quality be one of the main concepts behind these brands, because consumers want something they can feel close to, and at the same time, feel like they are equal to some of the famous people they admire (Feroul & Paul 2010, p. 8). Luxury brand consumption in Japan seems like a compulsory action among most individuals. The jewellery and

Solving the Israel-Palestine Conflict Dissertation

Solving the Israel-Palestine Conflict - Dissertation Example Muslims back the Palestinian people, while the Western –Christian countries back the Zionist country. Both the movements have demanded full legitimacy in the Holy land based on divine promises and historical rights that have been derived from the Bible. According to Maoz (2013), Israeli does not consider Palestine a legitimate nation with any link to Ertza Israel, but considers them as part of the greater Arab region. The paper in National Charter of 1964 as Maoz illustrates explains that Palestine is the homeland of Palestinians and are connected to the Zionist state through historical, material, and religious ties. The Jews according to this paper have no legitimate right over the land. A few Palestinian nationalists such as the Nashibis portrayed close ties with the Jewish state, and even had proposed a harmonious Jewish-Arab cooperation and coexistence in the Holy land. However, they were named traitors and assassinated by fellow Palestinians (Maoz, 2013). Similarly, the I srael Council for Israel -Palestine Peace (ICIPP), an Israel group had accepted and acknowledged the need to have a Palestinian state along the West bank in the late 1980s and early 1990s. However, similar conservative ideologies from the Zionist state thwarted such efforts (Maoz, 2013). ... Narratives according to Daoudi and Barrakat have the potential to indicate and perpetuate conflict, but can also lead to a harmonious understanding, leading to a permanent solution to the conflict. The problem in the two narrates is that both the Palestinians and the Israelites have much respect to the static narratives passed to them over generations; critiquing such narratives on their ancestry and rights especially to the Holy land is a taboo. However, as Daoudi and Barakat (2013) observe, the respect in which such narratives are held makes it impossible to question about; â€Å"what is not being narrated.† For example, though the Palestinians and Israelites have narratives that portray Jerusalem as their Holy city, no narrative pauses the question of â€Å"what is his tradition,† â€Å"his narrative,† â€Å"his culture,† and other questions that could make it possible for the other side to think over and above self-narrative, to the meaning and implica tion of the other party’s narrative (Daoudi and Barakat, 2013). The collective memory linked to such narratives on Jewish and Palestinian rights regarding the Holy land becomes an obstacle to coexistence and reconciliation; each party believe their own narrative without taking time to look beyond such narratives. Therefore, the strong conservative ideologies behind ancestry of the two different nations are the impediments towards finding a lasting solution to conflict in the West Bank and Gaza. Gorny (201090 explored the issue of understanding the â€Å"other† in formulating a solution to the current conflict between Palestinians and the Zionist state, and concluded that limitations in understanding the â€Å"other† and the strong religious conservative ideologies from the Palestinians

Schaeffer IT Outsourcing Essay Example for Free

Schaeffer IT Outsourcing Essay Schaeffer Corporation must have improved information technology services in order for them to achieve their ambitious growth goals. Schaeffer’s IT is not one of their core competencies and they are able to save some money by outsourcing and expending into additional countries and acquiring these new companies will require extraordinary IT support efforts. Schaeffer Corporation has five challenges associated with their decision to outsource. In order of priority, the first challenge is that what if there is a problem with the contract? If new situations arise that weren’t in the contract, Schaeffer is unable to renegotiate contract thereby losing lots of money in the process. This will require additional costs without additional benefits. Contract negotiations are an integral part of the purchase process because it is hard to renegotiate a contract with selected vendors (398). The project manager involved in the contract writing and negotiation steps should re-read the company’s needs and the package’s capabilities before making a major decision. Successfully implementing a packaged application requires commitment from business managers and users so having a project manager satisfy the role to manage technical aspects of implementing a package (400). Challenge number two is that if Schaeffer outsources, the data center will be in Vilona and not all employees will want to work in Vilona so this causes employees to leave Schaeffer not because they want to but because they have to. Project management can also use Schaeffer’s loyal and long time staff for certain parts of the project implementation and see what else they can do for their due to the change in outsourcing. Ten people have decided to leave for other jobs during the outsourcing decision process. IT people have been displaced by ABC employees. Outsourcing is already having an impact on the culture of the company and individuals with the best qualifications should be placed for work within the ABC Corporation as part of the outsourcing decision (418). The third challenge is that ABC Corporation has a higher cost than they stated in their RFP. Schaeffer needs to have a project budget for the total project to outsource. Cost estimations can be very complicated by many types of unknowns not in the contract including lack of precedents, unpredictable technical problems and shifting business requirements (418). Schaeffer will need a budget that has  some layaway in case of issues with cost arise. Challenge number four is that the Colbert Division does not want to outsource because it is very expensive and risky. The outsourcing decision will have risks just like every other decision but Schaeffer should look into more firms and research so that this important decision does not interfere with their planning and that no one better fits their dynamic and growing Reitzel Division. Colbert Division does not want to outsource because it is too expensive and risky for their division. Schaeffer needs to let the Colbert Division know the advantages to outsourcing all the divisions. Some advantages are the reduced need for internal IS resources because all of the resources will be based out of Vilona and that it takes less time to implement (402). The fifth problem is to outsource all of its IT operations for Reitzel but keep systems development in-house. The best plan has to be put in process in order to achieve the revenue targets. It does not seem right to only outsource some of IT’s operations while leaving some systems in-house. The appropriate long term solution is to outsource in order to accomplish their goals and have the best IT support. ABC Corporation seems to be very outstanding in providing that support that Schaeffer has mentioned in their RFP. Even though ABC Corporation seems like the perfect choice, Schaeffer should investigate ABC Corporation more with references from other corporations/firms who have used ABC Corporation before signing onto a contract (396). Schaeffer can ask all their vendors to provide a reference list as part of the RFP to make the best decision to implement for the outsource project. Schaeffer’s should not have to worry about making changing to this outsourcing decision five years from now so Schaeffer has plenty of time to research their vendors and see which one can provide the wants and needs of the corporation.

Life & Debt Essay -- Economics Film Poverty Jamaica Essays

Life & Debt   Ã‚  Ã‚  Ã‚  Ã‚  The documentary Life and Debt portrays a true example of the impact economic globalization can have on a developing country. When most Americans think about Jamaica, we think about the beautiful beaches, warm weather, and friendly people that make it a fabulous vacation spot. This movie shows the place in a different light, by showing a pressuring problem of debt. The everyday survival of many Jamaicans is based on the economic decisions of the United States and other powerful foreign countries.   Ã‚  Ã‚  Ã‚  Ã‚   The film opens with camera shots portraying Jamaica as the beautiful and carefree place that most Americans view it as. The vast majority are oblivious to the fact that the delicious food they indulge in on their voyage probably came off a ship from Miami.   Ã‚  Ã‚  Ã‚  Ã‚  In the 1970s, the country’s former prime minister signed a loan agreement which ultimately led Jamaica to over four billion dollars in debt to the World Bank and IMF. This ultimately caused a sinking economy of low valued imports and sweatshops are destroying local businesses and agriculture. In the video, we see workers who are working gruesome six-day-a-week work schedules to receive the legal minimum wage of only $30 in US money for the entire week. Many women have protested against the poor compensation, and have been fired from their jobs; being placed on a blacklist preventing them from ever getting work again. The country’s ports are lined with the factories of high profile companies, ...

The Reasons of Chinese Immigrated to the United States

The Reasons of Chinese immigrated to the United States Chen Zhang The Reasons of Chinese immigrated to the United States Introduction In China, since the reform and opening-up, there have been two waves of immigration in the last century late 70s and early 90s. With the advent of a new century, China’s economy has come into the phase of rapid development and its informatization construction has been developed at a high speed. Surprisingly, at that time, there is growing the third emigration which is a larger scale one. Among these immigrants, the professional elite and the proportion of affluent people increases year by year.Why do so many Chinese immigrate to US while China is growing fast and full of opportunities? That’s a very good question which might have thousands of answers from the Chinese immigrants. The present study surveys Chinese immigrants’ reasons and attitudes toward immigrate to the United States. Method Participates: The interviews were request ed to be completed by Chinese people I have met in the Chinese school in Edison and New Brunswick, people work in the Asian Cultural Center of NJ, and some of my friends in Montclair State University, Rutgers University and Fairleigh Dickenson University.I have totally interviewed 30 people included 5 people want to immigrate, 23 immigrants, 2 second-generation immigrants (American born Chinese). Questions: Besides the basic information about ages, incomes, the questions included 1) When was your first come to the United States? 2) When did you immigrate? 3) Is there any family member immigrated with you? 4) Why you immigrated to the United States? 5) Why did you choose the United States? Conclusion First, people pursue the high quality of life and the high quality of experience.In this rapidly developing society, the pursuit of a high quality of life has become a demand of modern people. As economy is developing fast, people's living conditions have greatly improved. When people ge t a promotion, they want to move into bigger house and higher living conditions. Human desires are not always fulfilled. People are alive and never satisfied with the present condition. Especially, some successful young people prefer to choose one new life in order to pursue the high-quality experience. They want to challenge themselves in a totally different situation. Life isn't about finding yourself, Life is about creating yourself! † said Lichun Zhang, 46. She is a reporter of one of the biggest Chinese newspaper in the USA. When she was in China, she was a manger of one famous company of Shanghai. For her dream, she left her native place. For this dream, she abandoned a lot such as her prestigious job and her comfortable life. Second, the natural environment in United States is better than in China. During the rapid development of the global economy, natural resource encounters the over-limited exploitation that destroys the environmental balance.Some heavy industry citi es have been serious polluted. Industrialization quickly affected local water and air quality around factories. We can see the big gap between the air quality in China and in some Western country such as the United State. A Chinese student studies in the Fairleigh Dickson University, Zerong Ding said that he likes this new life. He seems to live and study in a big forest park. On the contrary, there are varied and numerous of tall buildings around us. More and more buildings were constructed, less and less green space were damaged.The green space has a great function on adjusting and meliorating the urban climate system and on purifying the urban atmosphere. There are apparent differences in forest fragmentation and disturbance patterns between China and the USA in the current analysis. The possible underlying reasons responsible include differences in political systems, institutions, economy, and so on. (Li, Mao, Zhou, Vogelmann, Zhu,2010) Lawmaking in China did not take ecological , economic and societal benefits of forests into account in the past, which led to an inadequate protection of natural forests.In particular, forest fragmentation issues were not involved in the processes of legislation. To date, a well-defined tenure or ownership has not been available for those collective forests in southern China, and an overloaded forest-related taxation still exists for forest farmers. This has heavily undermined the afforestation initiatives available to forest farmers (Zhang, 2008). In contrast, the USA has pushed many favorable policies, including an adoption of taxation incentive packages to encourage citizens to manage forests.A comprehensive system of laws related to forest management has dramatically advanced forest management levels and led to an overall forest inventory regularly. Beside governmental supports, various NGO’s pay much attention to forest fragmentation issues when management plans are being developed. (Li, Mao, Zhou, Vogelmann, Zhu ,2010) In contrast, USA attaches greater importance to the preservation of natural forests (FAO, 2006). More importantly, the USA tends to pay more attention to technical innovations, as well as efficient and sustainable forestry practices, to help minimize anthropogenic disturbances to forests.Currently, there are significant gaps in forestry technologies and administrative philosophy and capabilities between China and the USA, which are key contributors to different types and levels of forest fragmentation(Li, Mao, Zhou, Vogelmann, Zhu,2010). Although the hardware environment in some big cities of China is good, sometimes even better than American, the forest management levels and the relatively policies must be improved. Third, the rhythm of life in China has become faster and faster, people can easily feel pressure and lost their happiness. China is densely populated.As for China, a developing country with large population, it is hard to solve the problem of employment. Obtainin g employment of university students is a vital and key problem in the development of higher education. More and more graduates are facing a serious problem of obtain employment. In today's highly competitive market environment, working pressure and heated competition are growing day by day. No one wants to be left behind in the competition. Everyone is confronted with more and more fierce competitions. As everybody is pressed for time, the rhythm of life is more anxious. The level of people’s happiness dropped apparently.Today, when people visit China’s major cities, such as Beijing, Shanghai or Chongqing, people can easily feel the rhythm of life much faster than America. Everything happens in a fast forward mode. People feel the vibrancy, and people feel the pressure, too(Lifestyle – China vs. North America). Starting from late 90’s, China pushed forward its reform in its residential housing system, privatizing residential houses by encouraging people t o buy houses with governmental subsidiary. Only since then, China’s real estate market tool off (There was no houses or apartments you can buy before the reform.Everyone lives in the state owned apartments). In merely 10 years, accompanying the fast growing economy, the housing prices in major cities such as Beijing and Shanghai have skyrocketed over 10 folds. However, the affordability went straight down(Lifestyle – China vs. North America). For instance, (Bridge to China, 2010) the current average housing price in Shanghai is about RMB10,000 per square meter, which means a 100 square meter (930 sqft) apartment would cost RMB1 million. (Note: Because China’s large cities are heavily populated, e. g. 0 million in Shanghai alone, few people can afford living in a house, or â€Å"villa† in Chinese term, which costs millions in US or Canadian dollars. Most people live in high-rise condo apartments). The average annual personal income, however, is only RMB40, 000. That means a double income family need 12. 5 years income to pay off their home without spending a dime on food or entertainment. Here in North America, we only need 4 to 5 years. Simply put, in China the young people there just cannot afford to be not aggressive, no matter at work, in business or study. Fourth, the parents want their children can received better education.Shushu Ye, a teacher of Chinese school in Edison said that she has immigrated for her eight-year-old son, Boyang. She wants her son can received advanced skills and techniques in this developed big country. On the other hand, the different between Chinese education system and American is significant. Hailin Wang is the principal of Chinese school in New Brunswick used â€Å"Fear of public speaking†, the most common phobia that people have, to explain these two different systems. For example, strictness is the well-known brand of education in China. In class, students take notes while listening to the l ecture.Most teaching still emphasizes direct instruction and passive learning. Gradually, students become silence and lost our own views in class. We have not chance to talk in public. On the contrary, the interactive learning in the American classroom offers the opportunities to exploit the logical thinking and creativity. American students are used to voice their thought in public. We need to learn from them and practise more in order to supply our deficiency. Fifth, it is convenient for travellers, visitors or the business men do the commercial intercourse between China and America. People have to go through a lot of red tape to get the visa.However, if people become American citizen, they can enjoy the visa exempt. It is convenient for the business man to do the commercial intercourse. For the past ten years, Huang Ye has done a lot of trade with American company. Generally, she needs to travel from China to America three times per month. She has a big company to sell china and Zisha teapot. Zisha teapot of Yixing, is a wonderful work of the traditional Chinese arts with a long history. Ye told me that she loves her job because she found that many American people love these Chinese crafts very much.ReferencesMingshi Li, Lijun Mao, Chunguo Zhou, James E. Vogelmann, Zhiliang Zhu, Comparing forest fragmentation and its drivers in China and the USA with Globcover v2. 2 , Journal of Environmental Management, Volume 91, Issue 12, December 2010, Pages 2572-2580 Zhang, 2008 L. Zhang, Reform of collective forest right system in Jiangxi Province, Scientia Silvae Sinicae 44 (7) (2008), pp. 79–83 (in Chinese). FAO, 2006 FAO, Global Forest Resources Assessment 2005 Rome (2006) ftp://ftp. fao. org/docrep/fao/008/A0400E/A0400E00. pdf/Online . Lifestyle – China vs. North America, January 26, 2010, http://bridge2china. wordpress. com/tag/chinese-immigrants/. Online.

Mass Communication History Essay

Mass communication is the study of how we get information to the greatest number of people as quickly and effectively as possible. This broad-based area of study has evolved from print and broadcast journalism to today’s Internet-connected social media community. As opportunities to communicate to larger audiences grew, universities started offering programs to help students learn how to best communicate with the masses. Basic to the study of mass communications is examining the important and memorable events that emerged along the way Communication to an Immediate Audience People and societies have been communicating with each other since the time of cave drawings and drums. Ancient cultures, such as the Chinese and Romans, communicated through plays and art works. The beginnings of print media were seen in China where movable clay type was invented in 1041. Monks and holy men copied the Bible by hand, but mass media really took off around 1439 whenJohannes Gutenberg‘s invention of movable type allowed the mass production and distribution of books. Although newspapers began in the early 1600s, many American colonists still relied on the town crier as their sole source of information. Communication Spreads to the Masses Digital History focuses on the period from 1880 -1920 as leading the rise of mass communication, with the introduction of the mass market newspapers featuring comic strips, fashion pages, sports news, and women’s pages. National mass circulation magazines, such as Ladies’ Home Journal, also began to appear at that time. Frank Doubleday started organizing book tours to make and promote bestsellers. Thomas Edison introduced us to the wonders of music with his phonograph. Advertising became popular in the late 1800s when the National Biscuit Company, which later became Nabisco, spent the unheard-of sum of one million dollars on a national advertising campaign. Others (like Campbell Soups, Heinz, and Quaker Oats) quickly followed suit in communicating their products’ benefits to the buying public. At the same time, schools of higher learning were beginning to realize that they needed to instruct students on these communication techniques. Although known more for its business degrees, The Wharton School of the University of Pennsylvania offered the first communications courses in 1893. The University opened an official school of communications 60 years later. However, Otterbein College in Westerville, Ohio is distinctly known for having the first communications program. Their program, which was founded in 1906, began awarding degrees in 1909. A Rapid Rise Communication programs at schools first focused on writing, publishing, and newspaper journalism. As photography, radio, and movies became part of the mainstream media, universities had to work hard to bring their programs up to date. In 1903, the movie The Great Train Robbery began to show the ability of the motion picture to tell a story. Marconi introduced wireless communications in 1895, which lead to commercial radio broadcasting in 1920 and television broadcasts in 1939. By 1922, movies had become so popular that they sold up to 40 million tickets a week. Walt Disney himself said, â€Å"Of all of our inventions for mass communication, pictures still speak the most universally understood language.† The first doctoral degree in mass communication was conveyed by the University of Iowa’s School of Journalism and Mass Communication in 1948. After World War II, class offerings in mass communication started growing dramatically as students looked for information on comm unicating through media such as magazines, radio, and television. A Bold New World of Mass Communication In the digital age, the possibilities for mass communication are growing even larger. Since the first commercial communication satellite was launched in 1960, communication possibilities have expanded to include Internet, social media, blogs, RSS feeds, podcasts, online video, and mobile media. In the 1990s, schools started offering courses in online communications. In 2007, Syracuse University’s S.I. Newhouse School of Public Communication introduced a digital newsroom to train the news reporters of the future. A degree in mass communication can take you in many directions—business, advertising, acting, journalism, public relations, government, and international relations—and into the future. But you have to take the first step and start by getting solid fundamentals offered in advanced degree programs. Examples of Major Corporations Deploying Mass Media Strategies Mass Media Strategies Make a Marketing Difference The study of mass communication can lead you in many exciting career  directions—politics, corporate marketing, charitable work, and more. Many organizations effectively utilize mass media strategies to get their message out to their target audiences. Savvy politicians are using social mass media strategies to reach today’s highly-connected generation of voters. Some mass media strategists are now using their knowledge and abilities to fight for change and equality in the world. The following examples highlight where a degree in mass communication could take you. Ford Fuses Mass Media Strategies to Sell the Fusion When Ford Motor Company introduced its new Ford Fusion in 2005, the manufacturer wanted to move from its traditional Taurus-driving family appeal to attracting younger, hipper drivers. The â€Å"Life in Drive† mass media strategy fused traditional television advertising with an online â€Å"Photo Fusion† interactive component to build awareness. The campaign helped Ford sell more than 23,000 Fusions in just three months and motivated the company to increase production quantities to meet demand. Olympus Uses Mass Media Strategies to Climb to the Top Olympus Imaging used an innovative â€Å"augmented reality† campaign to motivate prospective customers to try out a simulated version of their new portable digital camera. They relied on a mass media strategy to drive consumers to a website for an interactive tutorial and simulated product â€Å"test drive.† Olympus quickly managed to get a version of their product into the hands of over 50,000 potential buyers without ever asking them to walk into a store. In addition, a contest which motivated enthusiastic visitors to share their experience through social networks spread the news even further. Green Mass Media Strategies Help Book Authors See Green Results Similar to the results that can be seen in product marketing, a mass media strategy can also be effective in book marketing. When Shel Horowitz, a green marketing consultant, and his co-author, Jay Conrad, wanted to promote their book, Guerrilla Marketing Goes Green, they combined traditional media, social marketing , and green guerilla marketing elements to achieve success. The book was published in January 2010; three months later it was number one on Amazon’s environmental list. Using Social Mass Media Strategies to Become President Perhaps the best example of using today’s social mass media outlets to raise money, generate awareness, and build momentum is the Barack Obama Campaign for president in 2008. Through his campaign’s unprecedented use of social mass media, over 30 million dollars was raised by thousands of individuals and groups that were motivated to work on his behalf. Voters can count on seeing more of this effective use of mass media strategies in the 2012 presidential election campaign as traditional media costs soar and it becomes more difficult than ever before to reach a targeted voting audience. Using Mass Media Strategies to Effect Positive Change in the World Mass media strategies can also play a part in developing global strategic communications. The United Nations Entity for Gender Equality and the Empowerment of Women has effectively used a combination of community mobilization, outreach, and mass media to provide education, reduce violence, and develop initiatives to promote gender equality in developing countries around the world. In the United States, the Family Violence Prevention Fund used a mass media public service announcements strategy to promote the availability of a â€Å"Coaching Boys into Men† program that provided sports coaches with a â€Å"playbook† on how to talk to their teams about domestic violence. As more mass media opportunities are becoming available to promote products, services, and ideas, more mass media marketers will be needed to help develop and direct these campaigns. You can start building your knowledge and insight into the world of mass media with an online degree in mass communication. This program can give you an understanding of the various mass media strategies that are av ailable today and provide you with knowledge to help you make informed decisions in a world where mass integrated communication can make a massive difference.

Essay on The American Public PolicyEssay Writing Service

Essay on The American Public PolicyEssay Writing Service Essay on The American Public Policy Essay on The American Public PolicyMilitary Tuition Assistance has been a topic of discussion this year. Military Tuition Assistance is a public policy that provides government benefits to service members of all branches of the Armed Forces. This public policy has been developed to provide effectual help to service members with the cost of military tuition. According to this policy, military spouses have the right to receive Military Tuition Assistance under MyCAA. The amount of Military Tuition Assistant is different in different branches of service. As the policy making process begins when a problem that is identified and placed on the policy making agenda, Military Tuition Assistance policy helps to solve a wide range of problems associated with education of the military service personnel (Peters, 2012). For example, for Air Force service members, â€Å"Tuition Assistance typically covers up to $250 per credit hour with a fiscal year cap of $4,500† (Air Force (Active Duty, Reserve National Guard) Tuition Assistance, 2014). In this paper, the policy problems will be identified.Actually, the policy problem is concluded in the complexity of the application process, including the effects of recent eligibility requirement changes for different branches of Armed Forces. Military Tuition Assistance Updates, FY 2014 provide considerable changes in eligibility requirements. Some of these changes include the following:GoArmyEd will not be responsible for funding any courses to complete some professional degreeThe Military Tuition Assistance policy does not allow soldiers serving in the Army and flagged for APFT and Height/Weight being fully enforcedMilitary Tuition Assistance for Coast Guard service members guarantees paying for only one undergraduate degreeBesides, Military Tuition Assistance does not guarantee any beneficial effects on retention. According to researchers, â€Å"Military Tuition Assistance had little to no benefit in attracting Marines to st ay in the service†( Murphy, 2007, p. 46). Thus, the Military Tuition Assistance public policy has its disadvantages that lead to the problems in application process.

Complex Congenital Heart Disease - Smart Custom Writing Samples

Complex Congenital Heart Disease - Smart Custom Writing LeadershipLeaders must play several, often conflicting, roles in managing technology. They must be good stewards and hold to tight budgets and schedules. Implementation speed to keep up with technological changes requires good project manager skills. Leaders must continually monitor program tar ­gets and completion dates. They must also be realists in assessing the risks, costs, and benefits of a new technology. 1.   Perspective on leadership Learning for development in Auckland International Airport, also known locally as Mangere Airport Auckland International Airport was far behind from the performance in the initial period. As visionaries, Leaders had to make a technical vision of a goal and relentlessly pursue it. As advocates, they made a commitment to the project and stood behind it. Finally, as gatekeepers, they kept everyone focused. When new technologies are being developed or implemented, the operations manager made a strategic plan for the team representing all affected departments to lead and coordinate the work. A project champion who promotes the project at every opportu ­nity made contagious enthusiasm to make the development to happen. Today, Auckland International Airport is setting standards to the world itself. This leader is respected by all team members and thereby reflected management's support of the team through ­out the project. Everyone should know that the manager is knowledgeable about the project, stands behind it, and will give it the resources it needs to succeed. As the hospitality system is concerned, the leader should be a constant learner by all means. He should be ready to focus on the assimilated facto all the time. In fact, he should be willing to learn regularly. Employee motivation from the side of the government and thereby self improving the organization can be done positive results to the firm. He should be ready to take positive aspects from everywhere and negative points from nowhere. This proactive step helps the leader to enhance the performance both of his employees and organization alike. ANSOFF HI. 1984. Implementing strategic management. New Jersey: Prentice.    2. Motivation and Empowerment Enhancing the performance by Rewarding in Contact Energy Limited made thorough reformation.   Contact Energy Limited is a New Zealand electricity generator and electricity, natural gas, and LPG retailer company over the periods in New Zealand. The company generates 24% of New Zealand's electricity and has the second largest market-share of the country's electricity-retailers. When it was the time of underperformance, the company authorities have analysed the situation and made a strategic programme in order to enhance the performance of the employee sector: rewarding performance must be motivated by giving proper appreciation, awards etc..Leaders have defined motivation from different perspectives. Some of the important efforts are presented in this sub-section. Need disposition theory as a powerful leadership strategy: A basic assumption in the motivation theory is that an organism behaves in order to reduce its needs. A need is a requirement that must be met for optimal adjustment of an organism to the environment. Need disposition theory as a powerful leadership strategy presents the point of view that people are motivated to take action and invest energy in pursuit of three motives, Achievement, Affiliation and Influence. Contact Energy Limited made a thorough reformation in the employee attitude and thereby boosted up the overall performance of the company in the next quarter.   3. Developing DiversityStrategic Plan to 2010 - New Zealand Police Designing other strategic change process within New Zealand PoliceThe following measures to re organize and re structure the system New Zealand Police made a well organized plan as follows: New steps for diversity to be taken to improve the performance  Ã‚  Ã‚   the activities of front line personnel, it is not just supervise them;   Ã‚  Ã‚   to make the force better, recruit new personnel   and give training   for new leaders and officers;   Ã‚  Ã‚   There should be adequate rewards for performance.  Ã‚   Internal interactive, internal and external   mass communication, advertising, and market and image research are some other methods that can help NZP to improve their performance   Ã‚  Ã‚   sponsoring them for training programs in the areas of marketing/performing, selling a behavioral sciences;   Ã‚  Ã‚   increase involvement of staff in activities like customer service campaigns, undertaking market surveys,   etc   as well as in customer service and branch productivity committee meetings;   Ã‚  Ã‚   organizing of marketing conference-cum-workshop for upcoming officers segment-wise basis;   Ã‚  Ã‚   Sharing of the findings of customer surveys, bank image and other studies to NZP management with the staff;   Ã‚  Ã‚   staff motivation, including offer of awards and rewards on individual and group basis; Today, New Zealand Police is setting standards to the world policing itself. This plan for the situation was respected by all team members and thereby reflected management's support in the team through ­out the re organization for diversity.    4. Courage and Moral Leadership Courage and moral leadership are considered to be the prime character of a leader is concerned. A leader must be brave to act wisely when and where time comes. He must have apt moral character for his team to respect his vision and mission. The definition which has the touch of practical common sense is the one evolved by a medical doctor- Mr. Moran. He was the medical officer of a New Zealand Infantry Battalion during World War II against Nazis. For two long years he served the Battalion and saw how young officers inspired their fellow citizens to fight the Germans with enthusiasm and courage, knowing full well that, many among them would get killed or maimed. He wondered how one individual could exercise such a decisive influence over others. It was not just the military law or discipline, because despite these there were examples of demeaning cowardice and inability to lead. About two decades later he became the Chairman of the Medical Council. Given below is a definition which is based on what he evolved: "Leadership is the capacity to frame plans which will succeed and the faculty to persuade others to carry them out in the face of all difficulties". 5. Strategic Leadership Strategy for Maintaining Leadership in the Air Conditioning Company Limited, Auckland    In a competitive environment, maintaining leadership is not easy. New substitutes and products made using new technologies would keep entering the market eroding competitiveness of existing firms. Under such circumstances, constant product improvement becomes essential to maintain product differentiation. Even in fields where competition is limited, it is worth attempting technological improvements either for cost reduction or product improvement. This means that the experience curve of such firms keep shifting continuously. This is well reflected in the air cooler industry in the recent years in ACCL Auckland. Although it is a seasonal industry, of late there is fierce competition to capture the top end of the expensive market segment. For instance, the leading national level manufacturer in the small scale sector entered the market with a revolutionary idea; an air cooler looking likes a room air conditioner. It was technically far better than a conventional air cooler. They improv ed upon his new ''air conditioner looking air cooler" and introduced three different models in three consecutive years, always improving upon the previous one, making it difficult for his competitors to catch up. Peter Drucker (1985) called it "fastest with the strategy, in the case of the solvent manufacturer referred to earlier also, there is a strong sense’ of product differentiation through technological development. Philip A. Wickham - Management Consulting: Delivering an Effective Project 2nd Edition    6. Leading Teams Westpac Banking Corporation is a giant conglomerate providing financial services and became Australia’s largest bank. Earlier it took over the second-largest bank in New Zealand-the St.George Bank. In the initial period bank face a lot of hard ships to proceed in a turbulent time. The directors had to overcome these problems with their strong and efficient managerial skills. They had made a plan for the same and ensured them to adhere properly. Tasks for Group    Defined, the task   Ã‚   Made the plan Allocated work and resources Controlled quality and tempo of work Checked performance against plan   Functions for Group Setting standards Maintaining discipline Building team spirit Encouraging, motivating, giving a sense of purpose Appointing sub-leaders Ensuring communication within the group Training the group    Functions for Individual Needs Attending to personal problems Praising of individuals Knowing individuals personally Recognizing and using individual abilities Training individuals The functions related to the needs of the three areas had been listed separately for their execution. In actual practice, however, most of these are integrated and achieved through the efficient co ordination of leaders. As a result, Westpac Banking Corporation has become one of the best multinational financial services company and became the largest bank in the region. Conclusion From all these above situations, one can understand how do leaders lead followers without being wholly led by followers. The statement that a 'good leader varies his style between authoritarian to participative   depending on the task, the changing situation he encounters and the changing group that he has to lead sums up, rather pithily, the way an effective leader has to function. However, no effective leader ever consciously adopts a style- it comes, and indeed it must come, naturally from within. Style invariably is the reflection of the substance. It is the expression of the man and the strength of character and the balance of his system through he sees the world. References AAKER DA. 2001. Developing business strategies. 6th edition. New York: Wiley. ANSOFF HI. 1984. Implementing strategic management. New Jersey: Prentice. FERREIRA A. 2000. Business strategy: having to cope with waves of change. Management Today, 16(9) Philip A. Wickham - Management Consulting: Delivering an Effective Project 2nd Edition Connor, Dick Davidson, Jeffrey. Marketing Your Consulting and Professional   Services. New York: John Wiley Sons, 1990. Ashford, Martin. Con Tricks: The Shadowy World of Management Consultancy and How to Make it Work for You. New York: Simon Schuster International, 1999. Barcus, Sam W., Wilkinson, Joseph W. ( Editors). Handbook of Management Consulting Services. New York: McGraw-Hill, 1995.

Sarbanes-Oxley Act of 2002 Essay Example | Topics and Well Written Essays - 500 words - 1

Sarbanes-Oxley Act of 2002 - Essay Example The Sarbanes-Oxley Act (SOX) aims at more financial disclosures by companies to prevent accounting frauds. Due to this act a new agency, the Public Company Accounting Oversight Board, or PCAOB came into existence. The purpose of this agency is to oversee, regulate, inspect and discipline accounting firms that conduct auditing activities of public companies. SOX act is applicable to all US registered public companies. International companies that are registered with the SEC and the accounting companies that conduct auditing services are also covered in this Act. The Sarbanes-Oxley Act ensures corporate accountability and makes provision for penalties in case of violations. Section 302 of the Sarbanes-Oxley Act specifies corporate responsibility for financial disclosures. CEOs and CFOs are made accountable for the veracity of financial disclosures. The Act makes it mandatory to include an internal control report in all financial disclosures of companies. This is to ensure that the management is confident about the reported financial data because of necessary controls in place to verify authenticity of data. Each financial report will also conduct an assessment of the effectiveness of the internal controls to be certified by auditor of the firm. Section 1348 has been added in Chapter 63 of title 18 pertaining to securities fraud. Accordingly, Criminal penalties are enforceable for defrauding investors of the companies by false presentations. Criminal penalties are also enforceable under section 802 for modifying documents. Section 13 of the Securities Exchange Act of 1934 is further modified through section 409 of the Sarbanes-Oxley Act to provide Real Time Issuer Disclosures. Under the provision, any material changes in the financial condition must be provided by the companies to protect the interests of shareholders or investors. The auditor conducting an audit of